Snapchat has launched its own chatbot called My AI, powered by OpenAI’s GPT technology. It offers various features like answering questions, giving advice, or planning trips. However, only paid subscribers can remove the feature, which has led to criticism online. Users have expressed confusion about how the app uses location data. Snap has clarified that My AI does not collect any new location information and only uses the location data shared by users. The company also acknowledged that the responses from the chatbot may not always be accurate, and could include biased, incorrect, harmful, or misleading content. The chatbot has been rolled out to millions of users worldwide, and many users are enjoying it, with millions of messages being sent per day. Snap has been criticised for its lack of transparency about how the chatbot accesses users’ private information, but it has updated My AI to clarify when it is aware of a user’s location and when it isn’t. The company has also emphasised its commitment to privacy and transparency.